Joga transformed soccer performance tracking, combining technology and innovation to serve players and teams globally.
Joga emerged as an innovative sports technology startup supported by Samsung, Darwin, and Celta. It was created to enhance soccer performance for amateur and professional players alike. Leveraging cutting-edge technology such as machine learning, GPS data, and gamification, the platform enabled players to monitor and refine their skills through smartphone applications and wearable devices.
The platform was originally launched with a B2C focus, allowing individual players to track their matches and training sessions. Joga used an iterative development process, relying on feedback from soccer players, managers, and coaches to refine its features and user experience. The team also conducted research to ensure usability, including interviews and real-world testing.
During the COVID-19 pandemic, Joga faced a major challenge as soccer activities around the world came to a halt. The team quickly pivoted by developing a remote training solution to help players and schools stay engaged. Joga introduced a B2B payment system to enable soccer schools to charge parents online and sustain their operations. Additionally, the platform incorporated tactical games in partnership with experts from the Federal University of Santa Catarina. These games provided virtual training exercises that children could complete from home, ensuring continuity in their soccer development.
To maintain engagement, Joga launched an online ranking system that tracked participation in virtual classes and challenges. This feature allowed players to stay motivated while competing with their peers, even during lockdowns. The success of this remote solution attracted the attention of prestigious soccer academies, such as Ronaldo Academy, Boca Juniors, and PSG, leading to white-label partnerships that expanded Joga’s reach.
